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A new road to sustainability and you can help

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I joined DailyKos over 10 years ago.  It was necessary to keep my sanity.  I thought we had all gone crazy in the build up to invade Iraq and I stumbled on this site and realized that there were people that understood the horrible idea that this was.

Since then I've become an activist in different causes ranging from Single Payer to defending the separation of church and state in the military and from supporting labor unions to getting money out of politics.  We do what we can.

I believe that the wisdom of the crowd of DailyKos users is unmatched and I'd like to tap into it.

In my real life I am a serial entrepreneur in the computer industry.  I have started 6 companies since 1981.  Some did great, others so so mostly because of what I call the "chemistry of personalities".  As I say I have been involved with startups from garage to IPO in NASDAQ, unfortunately not in the same company.

I am attracted to big ideas.  The last startup is still going on since we are suing a huge (and I mean huge) company for patent infringement.

Today I'm involved with a new big idea startup.  I have been working on it for 4 years.  It is called Earth Accounting.

The idea is to empower consumers by giving them easy, complete and 100% transparent access to product sustainability information by simply scanning a barcode with a smartphone (or entering a product name on a computer).

We believe that consumers need to be part of the dynamic to achieve a sustainable economy.

What do you think?

We have posted several diaries about the overall framework;

Consumers can understand externalities and do something about itWe consumers can do it!Corporate, Community and Consumer SustainabilitySomething new on the Spaceship Earth instrument panelA new road to a sustainable EarthEnvironmental awareness and ethical consumerismLeanwashing and Consumer ChoiceConsumer empowerment for ethical consumerism and sustainability

We have done a lot.   We have filed for a patent, we have a business plan, we have an initial team with good chemistry, we are approaching investors seeking an initial round of $500,000.

These are the things you can do if you if you like the idea and wish to help;

1. Send us any ideas, feedback or suggestions you may have. 2. Help us spread the word through Twitter or Facebook 3. Buy a lifetime membership for $10 by donating through our Indiegogo campaign.  Any donation coming from a Kossack will generate a 20% donation to DailyKos itself.  Make sure you tell us through Indiegogo that you are a Kossack.  

The Indiegogo campaign will do 3 things;

1) Get us some funding to keep things going through the investor round. 2) Identify possible early adopters 3) Network us with supporters with knowledge and connections for further networking.

I hope this diary doesn't get me banned so please Rec it.


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